新西兰航空因“Kia Ora”商标备受指责
Zealand national aircraft carrier, Air New Zealand is facing lots of criticism over her decision to file a trademark application for a logo with the phrase‘Kia Ora’, a Māori-language greeting.
It will be recalled that the application was originally filed in May this year and received so many negative reactions from Māori cultural representatives.
Following the application, the New Zealand Māori Council has reportedly threatened to campaign for a boycott of the airline if the trademark application is not taking down.
Air New Zealand reportedly said that the trademark application was initiated to protect the logo for its in-flight magazine of the same name. The trademark application covers magazines, including inflight magazines, and magazine distribution in classes 16 and 41.
The Chief Executive of the Māori Council, Matthew Tukaki reportedly said that “Our language is a national treasure for all of us and we need to respect it. It’s not here for business to use it and profit from it as they see fit. So let’s all get sensible about this and Air NZ—cut it out.”
In reaction, the trademarks manager at the IP office of New Zealand (IPONZ), Rebecca James reportedly said that Air New Zealand seeks to protect a particular stylized form of the phrase rather than establish a monopoly on the words themselves.
James reportedly said that any trademark applications containing Māori words or imagery are referred to a Trademarks Māori Advisory Committee for guidance on whether the mark is likely to cause offence.
If a mark is likely to cause offence to a significant section of the community then it may not be registered under New Zealand law, James reportedly added.
There are currently 19 registered trademarks or pending applications containing the phrase ‘kia ora’, according to the IPONZ website.
译文大意：
新西兰的国家航空公司最近备受指责，因为该公司决定将一个带有毛利语问候词“Kia Ora”的标志注册为商标。
2019年5月，新西兰航空提交了商标申请，毛利人文化代表对此颇为不满。
据称，如果新西兰航空不撤回该商标申请，新西兰毛利人理事会将组织抵制该公司的运动。
新西兰航空则表示，申请该商标旨在保护其同名航机杂志的标志。该申请涉及第16类和41类的杂志，包括航机杂志和杂志发行。
毛利人理事会首席执行官马休（Mattew Tukaki）表示：“对我们所有人而言，毛利语是国家宝藏，我们应尊重它，而不是让企业利用它获利。”
新西兰知识产权局（IPONZ）的商标主管丽贝卡．詹姆斯（Rebecca James）对此做出回应，新西兰航空想保护的是该词语的特殊风格化形式而不是要垄断该词语本身。
詹姆斯指出，任何包含毛利语单词或图片的商标申请都会提交给毛利语商标咨询委员会评估是否会造成冒犯。
依据新西兰法律，如果某标志会对某群体的大多数人构成冒犯，则其不能注册为商标。
IPONZ网站显示，目前包含“kia ora”词组的未决商标申请或已注册商标共有19个。（编译自nlipw.com）
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